Once a business owner raised a question to me regarding benefits of SEO (Search Engine Optimization) for their startups.
They were using primarily SMM (Social Media Marketing) as lead generation method for their business.
Client: “Adarsh, we are having a meeting with business partners, and we are discussing on expanding the lead generation channel. Do you think – should we invest in SEO?”
Me: “Yeah, absolutely! Why not?”
Client: “I understand but I am unable to explain my business partners – why should we invest in SEO as we are generating good number of qualified leads using social media?”
Then I prepared a quick presentation with solid points to help my client. That presentation really helped their stakeholders to understand the benefits of SEO and why they should invest in SEO.
If you are a business owner and want to grow your business, then this article will definitely help you or stakeholders of your business to understand the importance of SEO.
Though most people think SEO is free but that’s not whole truth as it requires time investment and efforts both to get results from SEO.
But yeah, SEO does provide higher ROI (return on investment) for businesses in comparison to PPC advertising.
In this post, I am going to share the benefits of SEO for your business. After reading this, you will be able to decide whether you should invest in SEO or not.
So, let’s start!
1. SEO Builds Higher Brand Visibility
We all know that there is huge number of users on search engines searching for the information. Users keep researching the required information using multiple search queries.
So if you optimize your website according to the recommendation provided by the search engines, you have higher probability that you can get major traction of such traffic to your site as well.
That’s how SEO helps you to achieve higher brand visibility.
2. SEO Increases High-Quality Organic Traffic to Your Website
Search engines are one of the most important organic traffic channels that you can’t afford to miss.
In simple terms, organic channels means that you are not required to pay even a single cent to get the traffic to your website.
You build such sources of organic traffic channels gradually by investing required efforts over a period of time. Similarly search engine optimization (SEO) takes time due to high quality content creation process.
But once you’ve got everything setup correctly from SEO part, you increase your chances to get high quality traffic to your website that converts well.
3. SEO Reduces Bounce Rate & Improves User Engagement
As a website owner you would always like to get higher user engagement on your website. Isn’t it?
So, when a user comes to your site from search engine and if the user leaves your site instantly due to any reason. This is an indication that user is not engaging with your site.
In SEO process, we use analytical tools e.g. Google Analytics to track the bounce rate of website. Such analytical data helps us to identify the issues for each site pages. Now we can pay attention to such pages and fix the issues0.
Thus, when we implement SEO on the site, we also focus to make more engaging website with lesser bounce rate.
4. SEO Focuses on Mobile Friendly & Responsive Website Design
Mobile friendly & responsive website are beneficial for our site visitors. Because visitors might use any kind of device while visiting your website such as mobile, tablet or desktop.
Search engines algorithms helps such responsive websites to ranks better because they care for their site visitors.
So in SEO, we focus in implementing your website to be mobile friendly and responsive, that is good for your site visitors as well.
5. SEO Focuses on Improving Website Loading Speed
Would you like to wait? You’ll say no… Right?
Similarly, nobody else would like if your website takes very long to load. Website loading speed is one of key parameter for your site visitors. This might result as your business revenue losses.
One study conducted by amazon in 2006, says that a delay of 100ms in page load time cost them in 1% loss in revenue. You can read about this study here.
So, search engines also prefer to give higher ranking to fast loading websites.
Overall, website loading speed matters a lot for 3 main reasons i.e. the user experience, revenue and ranking in SERP (search engine result pages).
This is another benefit that we get when we implement SEO on our site.
6. SEO Builds Brand Authority
In SEO, you create lots of high-quality content related to your business or niche to make your audience aware of your brand and put it on your website.
This way your audience feels good when they find helpful information on your website regarding their search queries. And such audience become the loyal audience of your brand. They start referring your brand to other people.
Thus, SEO helps you build brand authority by providing them highly valuable content and making a good impression among your customer’s minds.
7. SEO Builds Brand Credibility & Trust
You know – it is a general perception among online users that the sites with higher ranking on search engine are credible and can be trusted.
That’s why conversion rate from SEO traffic remains higher in most cases as compared to conversion rate from paid traffic sources.
So, SEO helps you build brand credibility and trust among your target customers.
8. SEO Decreases Your Advertising Costs
As explained earlier, SEO is an organic traffic channel that does not require you to pay anything. Though SEO is long-term process and requires high value content and consistent efforts.
But once you start getting traffic from SEO you generate leads/sales for free consistently and helps your business to grow.
Even if you compare it with paid advertising channels, SEO is very cost-effective. Hence SEO helps you decrease advertising costs.
9. SEO Produces Highest ROI in Long Run
Though SEO require high quality content, time & efforts etc. You may consider doing it yourself if you know how to implement SEO on your website or you can hire an SEO specialist to do it for you.
So, there could be the service charges by SEO specialist, that are certainly an expense.
But in the long run SEO might be the highest ROI proving channel because you don’t have to pay anything once you start getting SEO traffic as it is free. You get the point?
Thus, in the long run, SEO becomes high ROI generating channel for online brands.
10. SEO Generates High Quality Leads
In SEO, we target the high intent keywords to optimize the content on our website. Such high intent keywords are high quality in terms of lead generation and converts well for brands.
Thus, SEO helps us to generate high quality leads/sales for our business.
11. SEO is More Cost-Effective Than PPC
In PPC (Pay Per Click) marketing channels, for example – Search Engine Marketing (SEM) and Social Media Marketing (SMM), we pay on CPC (cost per click) Or CPM (cost per mile) basis. This means we will have to pay to continuously to bring the traffic to our website.
In case of SEO, you just invest your time & efforts to get traffic (also fee of the SEO services).
But you do not need to pay any expense to get traffic from SEO like PPC model.
This is one of the major benefits of SEO that attracts business owners to invest in SEO.
12. SEO Keeps You Ahead of Your Competitors in Search Engine
You always aim to target your competitors in SEO process. You try to do everything possible to get higher ranking than your competitors.
For this we do competitors analysis to understand their content, on-page and off-page SEO strategies,
We build SEO strategy for own brand accordingly as per the competition. And if we follow appropriate SEO strategies consistently then we can certainly beat the competition.
Thus, in SEO process, we always focus on what you can do better in content creation or in SEO implementation to beat your competitors in search engine, which I guess, is highly beneficial for your brand.
13. Long-Term Sustainability for Your Business
In online marketing, this is the fact that the longer you keep getting quality traffic to your website, the more sustainable your business will be.
You know SEO is a time taking process but as soon as you start getting the traffic and keep doing good work in SEO then traffic is consistent.
In most of SEO results, we have observed that maybe you don’t see much growth in traffic for few months or year but if you keep implementing good SEO practices on your website, then the traffic grows exponentially and consistently.
So, SEO is one of the important & sustainable way to grow your brand online for longer term.
14. SEO Promotes Your Website All Time 24X7
Your website is like a salesman of your business that works for growing your business. But your website does not need to go door to door to reach your customers and sell your products or services.
If you have got your website ranked on search engine using SEO techniques, then you keep getting your customers to reach to your virtual salesman i.e. your website.
So, SEO helps you promote your business all time 24X7. This is like making money while you are sleeping.
15. SEO Helps to Improve Your Other Marketing Channels As Well
Suppose you are running any social media marketing campaign via Facebook ads or LinkedIn ads, or you are running email marketing campaigns etc., then your customer research about your brand on search engine to know more information about your brand.
Suppose you don’t rank for your brand name or related search query then you’ll almost loose such customers.
This is how SEO supports and coordinates very well with all of your other marketing channels for example – social media, email, sms and influencer marketing campaigns etc.
Because this is obvious that if somebody read your brand name somewhere, then users will possibly search on search engine too to get more information about your brand.
16. SEO Helps You Track & Measure Organic Traffic Growth
In the SEO process, we use tools like Google Search Console & Google Analytics etc. to know how our SEO strategies are performing on search engine.
This helps us to understand what is working and what is not. So tracking is essential to measure traffic growth.
These SEO tracking reports helps us to set a clear goal and KPIs (key performance indicator) to measure and compare the SEO progress.
17. SEO Helps You Take Data-Driven Decisions
Tools like Google Search Console & Google Analytics provide us different wide range of data regarding the impact of our SEO work on our website.
We can interpret this data logically and take data-driven decisions to grow our business, for example – which search keywords are performing well and generating high ROI for our business.
Thus, SEO helps us take data-driven decisions for scaling our business.
18. SEO Helps You Generate More Content Ideas
When you explore Google Search Console keyword performance report, you’ll find more search keywords that are related to your target keywords.
Using this keyword impressions report, you get lots of new keyword where you are getting impressions. You can utilize these keywords report to know the search volume of such new keywords in Google Keyword Planner.
This way, Search Console helps you understand your customers search queries and create more contents based on such searches.
So such SEO process helps you generate new content ideas utilizing SEO keyword report.
19. SEO Can Be Helpful to Validate Project Ideas for Startups
This tip can be really helpful specially for startups or any business who wants to validate any business idea.
Yeah, recently we launched a SAAS based application. But our team didn’t have much time to validate this new SAAS project idea as they were busy on other projects.
And we also didn’t not want to spend any amount in paid advertising without validating this idea first. We just wanted to validate whether this idea will be genuinely helpful for the target users or not.
So, we tried different approach for testing this idea. Guess what?
Yeah, we used SEO approach to validate the new idea. After few months, we started getting traffic and leads. Few of them actually purchased the memberships plan of that SAAS project.
That idea really worked out without much time or money investment, just required some of team effort in creating good articles and SEO work.
Overall, this process helped me to validate my project idea because traffic from search engine who are specifically searching for something, converts better.
And if you can satisfy your customer this way with your solution, then certainly you can scale your project idea using any marketing channel.
PS 1: I hope that now you’ve understood major benefits of SEO for scaling your business. Now if you’re convinced then you can start planning how you can take advantage from SEO and grow your business online.
PS 2: I tried my best to convert most important SEO benefit, but if you think I missed any point or if you have any feedback or question then you can reply in comment section below.